30 Dec
Altea Active
Ottawa
Job Details
Description
Brand Marketing Manager
We’re looking for an A-Player to join our Marketing team as a Brand Marketing Manager. This role is not for someone looking to delegate; it’s for a highly motivated, detail-oriented, and collaborative professional who thrives in a fast-paced environment and takes ownership of their work. Ideally you live and breathe fitness and wellness. You will report directly to the VP of Marketing and Member Experience, working hands-on to execute and manage campaigns and projects.
As the Brand Marketing Manager, you will be at the center of Altea’s marketing operations, ensuring every campaign, event, and content piece aligns with our brand and drives strategic outcomes.
You’ll work cross-functionally to execute impactful marketing programs, manage third-party vendors, and coordinate with club-level teams to bring Altea’s vision to life.
This job might be for you if you have the following talents & spirit:
- Solution-Oriented: You look at problems as opportunities to get better.
- Detail-Oriented & Organized: You’re the person who catches the small things and ensures no deadline is missed.
- Strong Communication Skills: You can write, speak, and collaborate effectively, bringing clarity and alignment to every project.
- Collaboration Mindset: You thrive in cross-functional teams, working with stakeholders across all levels to get things done.
- Hands-On Approach: You’re not here to delegate; you’re here to do the work and deliver exceptional results.
- Results-Driven: You care about metrics and performance, always looking for ways to improve outcomes.
- Adaptable: You excel in fast-paced environments and can pivot quickly when priorities shift.
- Altea Ambassador:
You understand Altea’s unique value proposition and can articulate it across every touchpoint.
- You Have A Positive Attitude: You’re always upbeat, energetic and have a positive attitude.
- You’re Motivated & Driven: You’re motivated and driven. You take initiative. You identify opportunities and issues, and proactively acts and follows through on work activities to resolve them.
As a Brand Marketing Manager, a typical day might include the following:
- Execute multi-channel marketing campaigns to drive member engagement and acquisition.
- Write and edit compelling, on-brand copy for campaigns, events, and member communications.
- Ensure all campaigns are delivered on time and meet performance goals (open rates, CTR, conversions).
- Work collaboratively with the VP of Marketing, club-level teams, and third-party vendors to align marketing initiatives with strategic goals.
- Manage the end-to-end execution of marketing projects, ensuring all stakeholders are informed and aligned.
- Act as the bridge between strategic direction and execution, ensuring seamless integration of messaging across campaigns, events, and content.
- Oversee club-level event promotion, ensuring alignment with brand messaging and campaign schedules.
- Collaborate with the Social Media Specialist to manage content development, ensuring visuals and messaging are consistent across platforms.
- Manage outsourced vendors (graphic design, video production, paid ads, and website management) to ensure timely delivery and alignment with Altea’s brand guidelines.
- Monitor performance metrics from external partners, providing feedback and making adjustments to optimize outcomes.
- Track and analyze campaign performance,
reporting on key metrics (e.g., open rates, ROAS, CPL).
- Identify opportunities for improvement and adjust strategies to achieve better results.
To land this role you need to have;
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, English or a related discipline.
- Proven Marketing Experience: Minimum of 5+ years of experience in marketing execution, with a focus on campaigns, events, and content for luxury experiences/ services. High energy, enthusiasm, and ability to build rapport.
- Strong working knowledge of communication principles and practices.
- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, social media, SMS, Email, media and print communications
- Must possess excellent oral,
written and interpersonal communication with strong writing and editorial abilities.
- Working knowledge of Microsoft Word, PowerPoint, Excel, Google Ads, Meta ads, Adobe, rewards programs, CRM, media monitoring and publishing software, and other public relation tools.
- You are resourceful and have exceptional problem-solving skills.
- All team members must provide a recent Criminal Background Check prior to commencement of training and/or work.
Why Join Altea?
- Be Part of a Leader: Join the team at Canada’s fitness and wellness leader, shaping campaigns that inspire and connect.
- Ownership & Impact: This is a hands-on role where your work will directly impact Altea’s growth and success.
- Collaborative Culture: Work with a driven, passionate team that values collaboration and results.
- Growth Opportunities:
This role offers the chance to grow within a company redefining the fitness and wellness industry.
Perks of this position include;
- A competitive salary
- Flex-plan health benefits (Full Time)
- Complimentary individual membership
- Complete training and development package
- Working alongside great people in a culture that fosters empowerment
- Career-defining growth and development opportunities
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Altea Active. We want to see your personal style - what makes you tick and why you think your next opportunity is with us.
PLEASE NOTE: The purpose of this job advertisement is to provide you with a glimpse into the full responsibilities. It is not a complete explanation of duties, responsibilities or requirements.
We are an equal opportunity employer and believes in treating everyone fairly regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status or any other legally-protected factors. We consider all qualified applicants for employment and upon request will provide accommodations to candidates taking part in the selection process.
We thank you for your interest; however, only candidates selected for an interview will be contacted.
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