30 Dec
Fresh Tracks Canada
Vancouver
With a focus on B2B and B2C audiences, including industry, enterprise, and community partnerships, the Marketing Leads (Societal Impact) will lead strategic brand and marketing initiatives across various channels. This role plays a key part in managing the full marketing funnel to highlight UNSW's societal impact framework while communicating its unique brand identity.
Responsibilities include overseeing campaigns, tools, and processes that drive the marketing team's operations, including insights, data analysis, creative asset management, budget optimization, and campaign performance. Collaboration across the university will be essential to ensure the highest standards for marketing initiatives, achieving significant return on investment.
This position also ensures accurate messaging and branding for diverse audiences, champions creative excellence, and enhances the effectiveness of both owned and paid marketing channels.
Reporting to the Head of Brand Marketing, the Marketing Leads have no direct reports but will work collaboratively within a cross functional squad and will play a crucial role in advancing UNSW's mission to make a lasting societal impact.
Specific accountabilities for this role include:
- Lead go-to-market programs for the university with a focus on driving awareness, performance marketing, search, and content performance, to achieve targets aligned to the Societal Impact framework including generating leads and driving engagement with key audiences.
- Lead the successful ideation, implementation, review and optimisation of marketing programs to inspire, and connect with a variety of audiences and their influencers, communicating UNSW brand distinctiveness while amplifying the UNSW Societal Impact framework.
- Develop campaigns to build awareness and generate engagement with the UNSW brand and Societal Impact framework to create cut through for UNSW against the Go8 and broader competitive set.
- Stakeholder management and collaboration to ensure marketing strategy is aligned to the university's needs and has widespread support. This requires developing effective working relationships with key areas and individuals within UNSW including but not limited to External Engagement, partnership, and precinct teams, as well as working highly collaboratively across the Marketing & Digital Experience Team and the wider Societal Impact, Equity and Engagement leadership team.
About You :
You will hold relevant tertiary qualification(s) and relevant substantial experience or an equivalent level of knowledge gained through any combination of education, training and experience alongside
- Demonstrated experience managing marketing programs - ideally inside an experience or knowledge sector like education or professional services.
- Strong experience in implementing paid, owned, earned and shared channel campaigns, managing production across internal teams and with creative agencies and reporting on performance.
- Strong digital marketing experience including understanding of audience segmentation, SEO optimisation and customer lifecycle marketing utilizing enterprise level marketing automation solutions such as Adobe Experience Platform (or equivalent) is essential.
- Outstanding organisational skills and the ability to work collaboratively across a matrix organisation, ideally with experience of Agile Ways of Working.
- A superior communicator with the ability to present marketing results in a compelling way and liaise effectively with students,
staff and external stakeholders.
- Strong attention to detail, with experience in leading multiple projects simultaneously, and to tight deadlines
- An understanding of and commitment to UNSW's aims, objectives and values in action, together with relevant policies and guidelines.
- Knowledge of health & safety (psychosocial and physical) responsibilities and commitment to attending relevant health and safety training.
For further information on the role & responsibilities, please refer to the position description
How to Apply: Submit your CV & a succinct one-page cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points in the job description) before Wednesday 15th January 2025 by 11:55pm. Please note: Sponsorship is not available for these roles,
valid Australian working rights are required on application.
UNSW Benefits and Culture: People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:
- Flexible Working Options (work from home, flexible hours etc)
- Additional 3 days leave during December festive period.
- Career development opportunities
- Up to 50% discount on UNSW courses
- Flexible 17% Superannuation contributions, additional leave-loading payments and salary sacrifice
- Discounts and entitlements (retail, education, fitness passport)
Job queries contact: Chloe Gane, Talent Acquisition Consultant E via Isarta (applications to the address cannot be accepted, please apply online)
UNSW is committed to equity diversity and inclusion. Applications from women,
people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.
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