[T-216] - Associate Marketing Manager, Retention/Expansion Affinity Markets

[T-216] - Associate Marketing Manager, Retention/Expansion Affinity Markets

Associate Marketing Manager, Retention/Expansion Affinity Markets

At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer retention and expansion initiatives. We are seeking a talented Marketing Manager to lead our efforts in retaining existing clients and expanding their engagement with our products and services.

Key Responsibilities:

1. Develop and oversee comprehensive marketing strategies aimed at customer retention and expansion.
2. Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events.
3. Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI.
4.



Informally mentor marketing specialists, providing guidance and support in their professional development.
5. Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer retention and expansion.
6. Oversee the creation and distribution of engaging content and marketing materials.
7. Utilize marketing automation and marketing technology tools to track retention and expansion.
8. Drive continuous improvement through testing, analysis, and optimization of marketing tactics.
9. Coordinate with external agencies and vendors to ensure seamless execution of marketing campaigns.
10. Develop and manage marketing budgets, ensuring efficient allocation of resources.
11. Stay updated on industry trends and competitor activities to identify new opportunities.
12. Present campaign results and strategic recommendations to senior management.

Qualifications:

1. Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
2. 5+ years of experience in marketing, with a focus on retention and expansion.
3.



Proven track record of successful marketing campaign management and execution.
4. Strong leadership and team management skills.
5. Excellent analytical and problem-solving abilities.
6. Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing automation software).
7. Exceptional communication and presentation skills.
8. Experience with print and direct mail marketing strategies.
9. French language skills are an asset.

Benefits:

1. Competitive salary and performance-based incentives.
2. Comprehensive health, dental, and vision insurance.
3. Retirement savings plan with company match.
4. Professional development opportunities and career advancement.
5. A collaborative and innovative work environment.

#LI-hybrid

About Manulife and John Hancock





Manulife is a leading global financial services provider that helps people make decisions easier and live better. To learn more about us, visit www.manulife.com.

Manulife is an equal opportunity employer

At Manulife/John Hancock, we embrace diversity. We strive to attract, develop, and retain a workforce that is as diverse as our customers, and to foster an inclusive workplace that leverages the diversity of our employees and their unique skills. We are committed to ensuring fair recruitment, retention, promotion, and compensation practices without discrimination based on race, ancestry, place of origin, color, ethnic origin, citizenship, religion or belief, gender (including pregnancy and related medical conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other protected ground under applicable law.





We prioritize removing barriers to equal employment access. Therefore, a human resources representative will work with candidates requesting reasonable accommodation during recruitment. All information provided during the accommodation request process will be kept confidential and used in accordance with applicable laws and Manulife/John Hancock policies.

Main Region

Toronto, Ontario

Compressed Work Week

Hybrid

Salary Range

$70,350.00 CAD - $117,250.00 CAD

For applicants outside the main region, please contact ***********@manulife.com for the salary range applicable to your area. Salary varies based on local market conditions, geography, and relevant job factors such as knowledge, skills, qualifications, experience, and education or training.

Manulife offers eligible employees a wide range of customizable benefits, including medical,



dental, mental health, vision care, short and long-term disability, life insurance, adoption and surrogacy insurance, and urgent medical care, as well as employee and family assistance programs.

Our generous paid leave program in Canada includes holidays, vacation days, personal days, and sick leave, and we offer the full range of legally mandated leaves. For applicants in the United States, please contact ***********@manulife.com for more information about specific paid leave provisions applicable in the U.S.

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The original job offer can be found in Kit Job:
https://www.kitjob.ca/job/89762085/t-216-associate-marketing-manager-retention-expansion-affinity-markets-toronto/?utm_source=html