02 Jan
Roots
Toronto
1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1966
Tuesday, December 10, 2024
Roots is more than just an iconic Canadian retailer; we are a group of passionate people who act with integrity, trust each other, and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long-standing relationships with partners who share our commitment to maintaining high ethical standards of operation.
We are currently seeking a Manager, Brand Marketing who will seek inspiration from our roots, commit to achieving results the right way, and loves to think big to join us on our journey. The Manager,
Brand Marketing will support and own elements of execution of the Marketing Strategy for the Roots brand globally.
Responsibilities
The Manager, Brand Marketing for Roots will be responsible for the following:
Lead Campaign Go-To-Market
- Develop workbacks, identify and schedule all deadlines & deliverables required for execution.
- Collaborate with cross-functional channels to ensure a cohesive presentation of the campaign in market across all customer touchpoints, acting as the primary liaison across teams.
- Review campaign assets for consistency & brand alignment.
- Own execution discussions with strategic brand partners, vendors, and agencies.
- Continuously maintain marketing calendar and optimize campaign development methodology, improving timelines & streamlining approval processes.
- Foster a positive team culture of accountability, ownership & achievement across peers, cross-functional leads, and any direct reports.
Contribute to Campaign and Brand Strategy
- Contribute to the creation of compelling and insight-driven marketing briefs in collaboration with the Director of Brand Marketing that translate business goals into inspiring omnichannel programs.
- Ensure briefs, strategies, and decisions are rooted in data to drive continuous improvement and brand relevancy.
- Support Brand Director with updated brand positioning, brand guidelines refresh, and consumer segmentation strategy leveraging research-led insights & data.
- Lead the brand's engagement in key cultural moments and conversations, ensuring relevance and resonance with target audiences in partnership with the PR Director.
- Develop retailtainment strategy, enhancing in-store experiences to drive store traffic, engagement, and conversion.
- Lead the strategy for sale calendar moments, including the creative rebranding and execution of promotional campaigns.
- Analyze brand and competitor performance across industry, categories, products,
and communications to recommend optimizations based on risks and opportunities.
Business Support & Storytelling
- Contribute to the development of post-mortems for large campaigns to share key learnings with the cross-functional team.
- Assist in the development of key presentations, decks, and information tools used to support the business.
- Assist with management and execution of administrative tasks.
Qualifications
Top candidates for the Manager, Brand Marketing role will have the following:
- Bachelor's degree in marketing or a related field plus a minimum of 5-8 years of related experience developing consumer product or apparel brands either in-house or at a communications agency.
- Strategic & critical thinker with experience developing brand strategy, campaign & asset development, media planning, and digital & physical execution.
- Exceptional time management, project management, and organizational skills.
- Proven ability to keep tasks on track & project management experience.
- Experience identifying opportunities from consumer and sales data to help drive strategy.
- Strong understanding of the consumer, consumer segmentation, and devising strategies that engage and drive targeted results.
- Passion for fashion, retail, and the outdoors is a benefit.
- Understand and relish the opportunity to work with a cross-functional team.
- Ability to lead and influence teams and agency partners.
- Passionate people leader.
- Equal parts analytical and creative.
- Excellent written and verbal communication skills.
Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear,
and active athletic wear with over 100 retail stores in North America and Asia.
At Roots, we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.
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