03 Jan
Mattel
Mississauga
Job Description
The Opportunity:
This Manager Marketing role is a Mat leave cover and will oversee all segments of iconic Mattel Dolls portfolio, reporting to the Head of Marketing. The role will be a Business Unit lead from Marketing and be able to lead all decision making for the portfolio. We are constantly adapting our marketing strategies according to evolved consumer media consumption habits and so this position provides a strong and dynamic opportunity for someone who is passionate about Marketing.
This role also requires a strong leader in commercialization who will be managing the day-to-day operations of the brand, turning insights into recommendations,
working in collaboration with cross-functional teams across the business. Excellent analytical, communication and strong presentation skills are required not only for these internal meetings but also for external presentations to retail buyers. You will also lead key campaigns, licensor and external partnerships.
This role has 2 direct reports: an Associate Marketing Manager, Portfolio Dolls & Marketing Analyst, Barbie.
What Your Impact Will Be:
- Build and drive brand strategy across the portfolio for Canada market
- Coach, mentor, and develop a high-performing team of two direct reports, fostering professional growth and building a culture of collaboration and excellence
- Lead day-to-day marketing activities, synthesize insights to drive action and analyze performance or brand/products
- Monitor forecasting, tracking, and performance roll-ups to impact marketing strategy
- Drive promotional plan and execution by brand and across customers
- Develop your brands by activating key marketing programs in the Canada market
- Drive marketing execution by leading a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, Integrated Media Communications, etc.
- Manage annual budgets for media and non-media activities
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