09 Jan
PHD
Greater Toronto Area
Summary
As the Associate Director, you will play a crucial role as the day-to-day lead in developing plans, executing digital buys, optimizing pacing and performance, interacting with clients, collaborating with internal teams, and leading the team responsible for digital activation. One of your critical focuses will be to ensure the correct usage of the Digital Activation Process within your area of responsibility. Having a positive attitude and being willing to "roll up your sleeves" is essential in order to successfully accomplish your responsibilities. Experience working across various media channels is preferred, and a curiosity in emerging media platforms is a must-have quality.
Responsibilities
- Lead team utilize of Omni,
in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
- Bring proactivity and leadership to the clients and the team
- Provide excellent client service by being responsive, accountable and detail oriented
- Build sound strategic frameworks that ladder up to client business goals
- Setting the tone and strategic direction of the team, focused on growth and application of learnings.
- Understand and direct multiple user touch points that can influence creative and messaging strategies
- Developing strategic partnerships and providing subject matter expertise to clients, partners, and internal teams.
- Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
- Effectively manage budget
- Providing inputs and guidance on campaign design, tactic implementation, and optimal use of demand side platforms.
- Managing client conversations related to digital media on a regular basis.
- Coordinating closely with the activation team for efficient and effective campaign setup, adjustments, and performance.
- Overseeing billing and reconciliation process.
- Implementing Business Intelligence tools and new capabilities to enhance media measurement and performance.
Education
- Relevant post-secondary education, training, or equivalent experience
Certifications
- Certifications in DCM, Google Analytics, and social platforms.
Skills
- Managing media teams (Advanced) and client relationships (Advanced)
- Work with large data (Advanced) sets and understanding of methodologies for evaluating data (Advanced)
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details (Advanced) (Advanced)
- Excellent Communication (Advanced) skills,
ability to distill key ideas for non-digitally centric teams
- Proven ability to work with and influence cross-functional teams (Advanced)
- Strong knowledge of MS Excel (Expert) and ability to coach others in shortcuts (Advanced)
- Working knowledge of 3rd party verification tools (Expert), including IAS (Advanced)
- Hands-on experience with campaign workflow tools (Advanced), including Prisma
- Demand Side Platform (DSP) and SSPs) (Advanced)
- Social Media Platforms (Advanced)
- Paid Search / Search Engine Optimization (SEO) (Advanced)
- Marketing Strategy (Advanced)
Experiences
- 5+ years of experience in media planning and expert knowledge of digital buying
- Hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar)
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
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