09 Jan
Stocksy United
Victoria
Purpose:
As Stocksy’s Senior Marketing Program Manager, you will be responsible for overseeing and leading the planning, building, execution, and optimization of marketing programs to achieve business objectives.This position will work cross-functionally with other departments at Stocksy, and requires a high level of creativity, adaptability, attention to detail, communication skills, and management experience.
Reports to: VP Growth
Department: Marketing
Key stakeholders: Marketing, Sales
Direct reports: 0
Location: Remote
Role type: FT Employee (Canada) or FT Dependent Contractor (outside of Canada)
Hours: 35 hours/week, 9:00am to 5:00pm PST, Monday to Friday (or as agreed upon with Team Lead).
All conditions of employment will be in accordance with the BC Employment Standards Act.
Behavioural Competencies:
- Highly organized and able to manage build and multiple projects at once
- Enthusiastic, creative, and engaged
- Articulate and analytical
- An excellent communicator who enjoys collaborative, team-based environments
Technical Competencies:
- Minimum of 6+ years of experience in building and delivering demand/revenue generation programs
- Strong understanding of SEO principles and analytics tools (e.g., Google Analytics).
- Able to work cross functionally, provide guidance and mentoring to marketing stakeholders
- Competent in managing lead lifecycles and driving leads through the marketing funnel
- Experienced in working with sales leadership and collaborating with operations team
- Familiarity with the creative industry, visual storytelling, and design principles.
Responsibilities:
Program Planning and Strategy
- Develop, build and implement demand focused marketing programs aligned with business objectives.
- Define program goals, target audience, and key performance indicators (KPIs).
- Collaborate with stakeholders to align program initiatives with overall marketing strategies.
Project Management
- Plan, execute, and oversee marketing campaigns from inception to completion.
- Manage project timelines, budgets, and resources to ensure successful delivery.
Team Coordination
- Work cross-functionally with marketing, sales, product, and tech teams.
- Facilitate communication among stakeholders to ensure alignment and collaboration.
- Build and maintain relationships with partners, vendors, and agencies.
- Provide updates on progress of marketing initiatives.
- Provide regular updates on performance against marketing objectives.
Performance Analysis
- Monitor and evaluate program effectiveness using analytics tools and metrics.
- Work closely with the operations team to develop insights to inform decision-making and future planning.
Budget Management
- Support allocation of program budgets, ensuring efficient allocation of resources.
Innovation and Improvement
- Identify opportunities to innovate and enhance marketing program effectiveness.
Stocksy supports a global membership of employees, contractors, and contributors from all walks of life. We find strength in what makes us different. We are committed to building a diverse membership and cultivating an inclusive environment where every one of our Co-op members can thrive.
We are actively seeking any member who may have taken a road less travelled to get to where they are now. Experience and education comes in many forms; so long as you are excited about working with us and feel you could be your best self in this role, then we want to hear from you!
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