09 Jan
Asahi Canada
Toronto
Company Vision
Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing more than 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with a full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network.
With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer-to-beer lovers worldwide. More information can be found at www.asahiinternational.com.
Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence to be a leader in global growth within Asahi Europe and International. Asahi Canada has an ambitious, high-performance culture. It seeks people with an entrepreneurial mindset that thrive in fast-paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.
KEY PURPOSE STATEMENT
The Regional Marketing Manager will be responsible for local brand development aligned with global and national brand strategies; they will be focused on customer and channel planning,
local brand activation and working with cross functional teams to ensure executional excellence in market. This includes managing the programming calendar, marketing tools development, event activation and communication to local sales teams.
ROLE OVERVIEW
The Regional Marketing Manager will be responsible for the management of local marketing programs and activations ensuring the brand strategy is properly represented in market. The Regional Marketing Manager creates programs and activations for the on-trade in collaboration with the Brand Marketing team, establishing how the programs will be executed and developing the supporting sales materials required to enable effective execution at the point of purchase. They will also manage all aspects of off-trade and on-trade POSM with global and local partners, including warehouse partners to ensure strong execution in market.
The Regional Marketing Manager is also responsible for communicating all local ATL and BTL programming within Asahi Canada with proper lead-times to ensure sales teams have confidence in market.
KEY RESPONSIBILITIES
Regional Marketing Plan Development & Management
- Owner of the trade marketing calendar for, the keystone tool used by stakeholders across the company to plan, budget and evaluate customer activities
- Collaborate across 3 key stakeholder groups: (i) Local Brand Marketing (ii) Channel Marketing (iii) & Sales Teams to develop programs and tools that drive our challenger ambition
- Ensure all program elements the trade marketing calendar are delivered complete and on time
Sales Team Engagement & Communication
- Communication of all BTL & ATL marketing to local sales organization to build confidence in the field
- Working in-field with sales teams to learn and build programs and activations that meet our customers' needs
- Communicating all programs within Asahi Canada with proper lead-times to ensure stakeholders have sufficient time to deliver in market
POS Development & Management
- Develops local POS materials for both the off-trade & on-trade and manages bi-annual global ordering window process for their region
- On-going management of POS warehousing, stock and re-ordering process for local market
- Manage third party POSM partner partners locally and globally ensuring our quality and pricing requirements are met
On-Trade & Event Activation
- Develops local on-trade plans and programs plans for the Asahi Canada brand portfolio
- Increase premium brand visibility in outlet by working with sales teams and customers
- Work with brand marketing team on local events to align to global and national brand objectives
- Demonstrate program efficiency by measuring performance against stated goals and delivering work within budget to improve marketing spend effectiveness (MSE)
KEY CAPABILITIES REQUIRED
- University degree in Marketing or related field
- Experience in the field of CPG/alcoholic beverages in Canada (2 years minimum)
- Experience in field sales / Customer relationship management is an asset
- Commercial business and sales orientation with a strict focus on results, with a proven track record
- Budget development and tracking experience
- Self-sufficient, independently driven and a keen problem solver
- Some evening work and travel required
ASAHI BEHAVIOURS – strong individually, stronger together
- Committed – we do what we say we will do
- Cooperative – we are stronger when we work together
- Curious – we are open minded and discover better ways
- Bold – we are clear and decisive in whatever we do
- Empowering – I bring out the best in my people
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are!
At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.
We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
We appreciate and review all applications but contact only those applicants who best fit our requirements.
Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.
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