[ON190] - Marketing Officer, Social Media

[ON190] - Marketing Officer, Social Media

Marketing Officer, Social Media

aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.

Banff Centre for Arts and Creativity acknowledges, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney Nations – as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai.



We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Rockyview District 4. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

The Opportunity

Marketing and Communications is critical to the profile and viability of Banff Centre for Arts and Creativity. The Marketing Officer, Social Media, is responsible for representing Banff Centre, engaging with it's communities, telling a comprehensive story of the Banff Centre organization through graphics, video and writing, and supporting business objectives through social media channels. The objective of this position is to increase awareness, understanding, appreciation of and participation in the programs, events, products and reputation of Banff Centre.

Specific Accountabilities

Reporting to the Director of Communications, below are some key responsibilities:

- Responsible for the creation, execution and evaluation of Banff Centre's social media strategy




- Manage all Banff Centre and Banff Centre programmatic social media channels working with marketing and communications team members to plan and create social media content that builds Banff Centre's brand, tells the full Banff Centre story, achieves business targets and engages with its online community
- Plan monthly content calendar, facilitate postings and evaluate engagement
- Create a variety of content pieces intended for social media; static photos, short form video, animations, graphics, etc. and contribute to long-form video (in collaboration with Communications and Media departments)
- Write engaging and concise social media copy
- Maintain awareness of social media trends, platforms, tools, designs and best practices and apply to Banff Centre's strategy
- Conduct weekly and monthly data evaluation of social media to make data-driven decisions and increase performance and audience growth




- Actively listen across social platforms to be timely, accurate and engaging with online community and to track online sentiment
- Work cross functionally across the department and organization to showcase the depth of artistic programs, events and business lines that occur annually
- Actively contribute to fostering a positive, results driven environment and support Banff Centre values and culture
- Identify potential issues and/or opportunities in user-generated content and community activity/comments surrounding Banff Centre and communicate to appropriate management in a timely manner
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plan for revising social media, content marketing, communications/editorial planning, Search Optimization (SEO) and social advertising campaigns




- Maintain awareness of Banff Centre activities on-site, attend events as needed for video and photo event capture
- Manage schedule of artist, alumni, staff interviews meant for social media content, conducting interviews as needed

Qualifications and Educational Requirements

- 5+ years of experience managing social media channels is required
- A post-secondary degree in communications, marketing, public relations, journalism, or a related field
- Demonstrated success managing multiple channels and communities simultaneously
- Knowledge of social media and Search Engine Optimization (SEO) best practices
- Knowledge of standard Microsoft Office software packages
- Knowledge of project management and social media management tools
- Knowledge of basic graphic design/content creation programs
- Passion for social media as an engagement and storytelling tool




- Passion for organizational mission involving arts, leadership, mountain culture, creativity and innovation
- Experience with arts organization or a post-secondary institution is an asset
- Demonstrated ability to work under broad direction without close supervision
- Strong organization skills
- Exceptional oral and written communication skills
- Flexible and adaptable to changing priorities, tasks and schedules
- Thorough knowledge of marketing and communications practices
- Excellent interpersonal skills and thrives within a team environment
- Exceptional customer service experience

Special Requirements

- Due to the nature of the job, this position requires the candidate to be available to work a flexible, irregular schedule, and weekends

Employment Terms & Benefits
- In accordance with CUPE 4318, this is a unionized,



hourly support staff position, subject to a 500 hour probation period
- This position pays $29.70 per hour, working up to 40 hours per week on a regular schedule
- Benefits of working at Banff Centre are:

- Transitional staff housing options (based on availability)
- Hybrid work environment (3 days in the office, 2 days remote)
- Employee Assistance Program
- Professional Development
- Staff cafeteria and restaurant discounts
- Onsite fitness facility at a discounted rate - first month free for new staff!

Application Process

- We are accepting applications for the Marketing Officer, Social Media, until a suitable candidate has been found.
- Candidates offered a position with Banff Centre, in this capacity,



will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
- Visa Requirements: Candidates must be legally eligible to work in Canada. Banff Centre is unable to assist candidates in obtaining Canadian work authorization.

The original job offer can be found in Kit Job:
https://www.kitjob.ca/job/89973202/on190-marketing-officer-social-media-banff/?utm_source=html