11 Jan
Boyd Interactive
North York
POSITION : Customer Relationship Management (CRM) Specialist
WORK MODALITY: Hybrid: 3 days per week onsite
THE COMPANY
Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.
Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.
THE POSITION
Reporting to the Director of CRM, we are seeking a talented and tech-savvy CRM Specialist to join our team within the gaming/gambling industry. Your primary responsibility will be to help define and create highly engaging content utilizing all the retention channels available through email, onsite content, push & promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers.
Responsibilities
- Develop and implement email marketing templates and content in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.
- The technical setup and testing of promotional/bonus campaigns
- Managing the day-to-day content/appearance of our website and apps.
- Keen eye for marketing designs
- Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.
- Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.
- Providing insights and recommendations for improving emails and other content channels.
- Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.
- Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.
- Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication
THE CANDIDATE
What we are looking for:
- Pride in Delivery : Care about what gets delivered in terms of quality, effectiveness and accuracy.
- Growth Mindset : This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.
- Support the Team : We need people who can and will jump into the breach where required to support their colleagues.
- Measurement-focused : Wake up every day wanting to understand campaign, market and company performance.
- Have Ambition : We want to work hard, move fast, challenge convention and drive real, measurable growth.
- Have Fun : We want this to be a great place to work, with a common purpose, mutual support and exciting opportunities.
Essential Qualifications
- Good overall knowledge of CRM and/or marketing campaigns with at least 2-3 years of experience in marketing communications.
- Excellent written and verbal skills in English with strong attention to detail.
- iGaming experience is not required, however you should have a good understanding of how the iGaming industry works.
- An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo.
- Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.
WHAT WE OFFER
- Competitive salary and benefits package
- A dynamic and fast-paced work environment
- Opportunities for career growth and advancement
- A supportive team culture and opportunities to work on exciting and impactful projects
Job benefits
- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site childcare
- On-site gym
- Underground parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!
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