11 Jan
CPG Connect
Mississauga
Business Development Manager Non-Commercial
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Sales
Years Experience: 8-10 Years
Job Type: Full-time
Posting Date: January 07, 2025
Job Description
Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo, and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.
Position Summary:
We are seeking an experienced Non-Commercial Manager to oversee and expand relationships with key Group Purchasing Organization (GPO) accounts across healthcare, education, government institutions, accommodation, and Travel & Leisure. The role requires a deep understanding of GPO operations, contract management, and strategic account planning. The successful candidate will drive growth, maximize account penetration, and deliver exceptional service to GPO members within the non-commercial channel.
Your Impact:
- Broaden distribution, expand assortment, develop and implement marketing programs across the Non-Commercial channel.
- Achieve assigned annual sales goals, including net sales, gross margin, trade investment, and forecast accuracy. Proactively update and communicate progress with Management.
- Identify growth opportunities, develop margin accretive bespoke plans and work cross-functionally within Conagra and with our sales broker partner to implement and execute with success.
- Develop, foster, and maintain customer, distributor,
and sales broker relationships while ensuring timely and succinct communication of key information.
- Develop and deliver sales presentations to key stakeholders, often with our sales broker partner.
Responsibilities:
Account Management:
- Act as the main point of contact for assigned non-commercial head office accounts, building strong relationships with key stakeholders across our National Account partners.
- Understand the needs of each customer and identify product offerings that meet their specifications.
- Lead RFP submissions, working cross-functionally to complete comprehensive bids.
Strategic Planning & Execution:
- Develop accounts and execute plans that align with overall business strategies to achieve sales targets and growth within the non-commercial channel.
- Accurately forecast sales volume, effectively manage trade and pricing initiatives.
- Execute marketing plans & programs, including innovation sell-in & Trade Show leadership.
Contract Negotiation & Management:
- Negotiate and manage contracts with non-commercial customers, ensuring compliance with terms and maintaining positive partnerships.
- Proactively oversee in a timely manner contract renewals, amendments, and pricing agreements to optimize both profitability and customer satisfaction.
- Ensure adherence to contract language for both the customer and Conagra Brands.
- Communicate and monitor changes to policy, discontinued items, and recalls/product quality issues to customer, ensuring compliance to contracts.
- Work with sales, marketing, supply chain, and finance to ensure seamless service delivery and payment to GPO customers and members.
- Co-develop with marketing customized programs and offerings tailored to the needs of non-commercial accounts.
- Work closely with Sales Coordinator and Global Services in providing invoices and proof of performance for clearing deductions and prompt payment of contracted programs.
- Direct Sales Broker’s non-commercial team to implement contracts and guide compliance.
- Pro-actively communicate opportunities and challenges affecting field sales and distribution.
Market Analysis & Reporting:
- Monitor industry trends, competitive landscape, and regulatory changes in the non-commercial space, to ensure Conagra Brands is current in its offerings and practices.
- Prepare regular reports on account wins, performance, including sales forecasts, growth metrics, and customer feedback for internal stakeholders.
- Work with marketing on innovation ideation that meets the non-commercial channel to drive growth in key focus categories.
Customer Training & Support:
- Provide educational training to non-commercial clients on product features, benefits, and usage, with the support of the Sales Broker team.
- Proactively address issues, concerns, or requests promptly to ensure high levels of customer satisfaction.
Qualifications, Education & Experience:
- Bachelor’s degree in Business, Marketing, or a related field.
- 8+ years of progressive foodservice sales experience in account management, or sales broker, preferably within the CPG industry and/or non-commercial channel.
- Proven experience calling on a corporate headquarters, working with non-commercial National Accounts and understanding of contract and trade spending management; fiscal responsibility.
- Experience managing multiple product categories and customers,
with demonstration of in-depth knowledge of sales, trade, and marketing methods.
- Strong negotiation, verbal & written communication, listening and interpersonal skills. An ability to influence credibly and effectively open doors across clients at all levels.
- Ability to use multiple data sources to develop actionable plans. (i.e. DirectLink, Technomics)
- Proficiency in contract management, SAP, TPM tool and MS Office (Excel, PowerPoint, Word).
- Experience maintaining working relationships externally with our strategic customers, sales broker partners, and distributors; internally with cross-functional teams.
- Ambitious, dedicated, determined, and driven to succeed.
- Customer-centric approach with a commitment to delivering high-quality service.
- Strategic thinking with a track record of driving growth and managing large accounts.
- Detail-oriented and organized with strong problem-solving abilities.
- Strong business and financial acumen: advanced business analytics skills, customer P&L; agility, ability to plan, track and evaluate trade management.
- Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned.
Our Modern Workplace:
Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers, and provide you with the flexibility you need to achieve a better work-life balance. This position requires you to work from our Mississauga office 3 days a week.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation,
gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail ***************@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.
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