12 Jan
Definity
Toronto
Description
Definity Insurance is seeking a dynamic Specialist in Broker Marketing to drive business growth and loyalty through the recommendation, implementation, and measurement of Definity and Economical broker marketing communication for a select insurance portfolio. Reporting to the Manager, Broker Marketing and Experience, this role will be responsible for recommending and delivering effective b2b (and select b2b2c/b2c) marketing communication plans; contributing to a positive,
empowering culture of collaboration and excellence; partnering effectively with business and sales stakeholders to develop and implement integrated marketing communication plans that build relationships and deliver results; tracking progress; searching for and applying audience insights, research and best practices; recommending and tracking budgets; and influencing broker experience.
What can you expect to be accountable for in this role?
Leadership & Collaboration:
- Drive broker growth and loyalty through the recommendation, cross-functional implementation and reporting of relevant targeted broker integrated marketing communication plans against a select insurance portfolio.
- Contribute to a positive, empowering culture of collaboration and excellence.
- Partner and collaborate effectively with integrated marketing communication, creative, digital, sales, commercial and personal insurance teams to cohesively develop, deliver and measure agreed plans and programs.
- Work closely with marketing operations to ensure the consistent application of operational processes. Recommend and support ongoing improvements.
Integrated Marketing Communication Plan Development:
Working with the Manager, Broker Marketing and Experience:
- Draft and recommend annual, quarterly,
and/or account-based broker marketing plans (b2b with select b2b2c/b2c) to deliver against stated objectives and strategies.
- Partner with sales and business stakeholders to identify and action growth opportunities through agreed plans.
- Collaborate with internal teams (and external agencies) to identify relevant, actionable emerging trends, audience behaviors, preferences, and insights.
Measurement & Analytics:
- Support the development and implementation of consistent reporting and tracking against clear and measurable objectives for broker marketing and experience, aligned with Definity’s broader business goals.
- Support the socialization of broker marketing communication findings and insights in partnership with the manager and broader team.
- Collaborate with key marketing communication and business stakeholders to review and align on progress and areas of improvement as well as potential action plans.
Broker Marketing Communication & Event Activation:
- Working with the Manager, Broker Marketing and Experience, in collaboration with internal cross-functional teams and external partners, lead and coordinate the implementation, evolution and reporting on integrated broker marketing communication plans for a select insurance portfolio. Plans may include such things as integrated marketing communication launches, email programs, digital campaigns, incentive and affinity programs, sponsorships, broker events, account-based marketing and more.
- Recommend, track and report on broker marketing budgets for the select portfolio.
What do you bring to the role?
- University degree in Marketing, Business or Communications.
- 3-5 years progressive experience in the marketing field,
with experience across multiple disciplines and channels of marketing. Experience in insurance and/or account-based marketing and/or events preferred but not required.
- Demonstrated ability to lead and coordinate cross-functional project teams to deliver intended results with excellence.
- Strong people skills, with demonstrated ability to build relationships and collaborate effectively across cross-functional and multi-disciplinary teams.
- Effective communication and presentation skills.
- Demonstrated orientation towards positive mindset, problem solving, detail orientation, ownership, collaboration, and flexibility.
- Demonstrated brand and business acumen.
- Experience in applying market research, data analysis and consumer insights to drive informed decisions.
- Related experience in mining for actionable insights,
tracking and reporting.
- Demonstrated ability to positively navigate change in a dynamic and complex operating environment.
- Strong project management skills, capable of managing multiple projects simultaneously using internal and agency resources.
- Demonstrated problem-solving abilities and a strong attention to detail.
Posting Range: $55,800 - $102,800
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