Paid Search Strategist (ZDU-983)

Paid Search Strategist (ZDU-983)

About Omnicom Media Group Canada

As a leading global media communications company, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything they do. They are compromised of the full-service media networks OMD, PHD and Hearts & Science, Touche; as well as Annalect (OMG's data and analytics division) and a number of specialty media communications companies.

At OMG, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity,



empathy and evidence to move faster, reach further and take smarter risks.

Purpose of the Role:

OMG is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Strategist. Reporting to a Director, the Strategist will be responsible for ensuring that all Paid Search Media deliverables are presented on time and of a high quality, and that all paid search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.

The Role & Expectations

The Search Strategist will ensure that paid search advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. A successful Search Strategist will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.

Responsibilities:

- Possesses in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
- Monitors the latest trends in Search and Amazon,



as well as technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
- Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
- Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
- Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities
- Displays organizational capabilities to track progress, execution and consistency of campaigns
- Displays advanced organizational skills in order to manage to set 90-day execution plan(s) to achieve key metrics (KPI’s)




- Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
- ·Support junior team members
- Performs various other duties as assigned

Key Qualifications:

- Bachelors degree in marketing, advertising, communications, marketing, public relations, MIS or stats preferred
- Minimum 1 year of work experience, managing programs focused on delivering and optimizing paid search campaigns
- Up to date AdWords Certifications
- Be a proactive self-starter
- Be a team player
- The ability to proactively prevent issues and produce solutions when needed
- Possess a desire to work for a fast-paced, results-based company
- Have strong program management and organizational skills being able to manage multiple projects at once
- Be confident in analyzing and acting on marketing data
- Ability to effectively communicate processes and tactics to clients,



peers, and junior members of the team
- Experience working with Microsoft Office products including Excel and Powerpoint

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

If you are interested in joining our team in Toronto, please submit your resume and cover letter/email to

The original job offer can be found in Kit Job:
https://www.kitjob.ca/job/90137036/paid-search-strategist-zdu-983-greater-toronto-area/?utm_source=html