Associate Director, Paid Search [X003]

Associate Director, Paid Search [X003]

We are seeking an experienced Associate Director, SEM to lead and mentor multiple teams, guiding the strategic direction for a portfolio of clients in the home improvement industry within a digital marketing agency. This role involves overseeing campaigns, optimizing large budgets, and mentoring a team of performance marketers to achieve exceptional results. The ideal candidate will be passionate about Paid Search, skilled at navigating SEM challenges, and able to inspire confidence through leadership and transparency.Key Responsibilities:Lead and mentor 8-12 performance marketers, aligning them with business objectives.Oversee and optimize client campaigns,



ensuring performance goals are met.Analyze campaign data to provide actionable insights for improvement.Manage large budgets and collaborate on strategies for underperforming accounts.Facilitate client onboarding and develop initial strategies with internal teams.Conduct regular 1:1 meetings, set goals, and provide feedback.Collaborate with senior leadership on department goals and performance reviews.Ensure team alignment and drive high-performance standards across the department.Requirements:8+ years in Paid Search advertising.Expert-level experience with Google Ads and managing $1M+/month in paid search spend.4+ years of experience in a Senior Manager role for SEM/Search.3-4 years of hands-on experience running ads before moving into a managerial role.Proven experience coaching and mentoring junior team members.Experience onboarding new clients and setting up new accounts.Demonstrated ability to scale client performance.Leadership experience with direct reports - running teams, conducting meetings, presentations,



and problem-solving.Agency experience preferred.Bonus Points:Experience with home improvement campaigns.Knowledge of GA4 and Bing Ads.What We Offer:Competitive compensation.Remote work flexibility with optional in-person collaboration in Vaughan.15 days PTO, 14 holidays/sick days, and group benefits.Company-provided MacBook and home office setup.Work Abroad policy.

The original job offer can be found in Kit Job:
https://www.kitjob.ca/job/90177080/associate-director-paid-search-x003-greater-toronto-area/?utm_source=html