23 Jan
Logel Homes
Southwest Calgary
Are you ready to dive into a dynamic role where your insights and organizational skills will drive our sales and marketing strategy forward? As a Junior Marketing Manager, you'll support the Sales & Marketing Manager by providing key metrics and analytics from platforms like Google and Meta, offering valuable insights into buyer behavior. You'll play a crucial role in implementing new processes, procedures, and technology, ensuring our team stays ahead of the curve.
Logel Homes was created in 2000 to bring signature quality and value to townhome and condominium buyers. Logel Homes is proudly one of Canada’s Best Managed Companies (Platinum Standard), the 9-time winner of Customer Insights Best Customer Experience and 2020,2021,
2022 & 2023 Multi-Family Builder of The Year. With an exciting, vibrant, and stimulating workplace within the home building industry, the driven team, is the embodiment of “Excellence Comes Standard”.
Key Responsibilities:
Digital Strategy:
- Create and execute digital campaign strategies to communicate to both B2C and other key stakeholders as it pertains to overarching sales & marketing goals.
- Assist creative team in producing digital assets and utilizing Marketing Coordinator content creation
- Manage vendors and partners (i.e., external digital marketers, copywriters, photographers, printers), providing strategy, copy-starters, and digital assets/plan.
- Leverage CRM (Hubspot) to create email marketing campaigns on a per development basis (responsible for creative assets and copywriting). Contribute to further CRM integration with both internal and external Sales & Marketing partnerships.
- Reporting performance using Google Analytics (G4A), HubSpot Analytics, and Meta Analytics identifying key areas of improvement.,
- Social Media Management – plan and execute content,
copywriting using the brand’s voice and tailoring to audiences per platform. Utilize Meta Ads Manager to create and execute campaigns.
Community Partnership Management
- Build relationships with community partners & local businesses as they pertain to giveaways or homebuyer benefits positioning Logel Homes as part of the community.
- Work on co-marketing partnerships with vendors (i.e. Virtuo, Ownly, Trades/Suppliers, etc.)
- Coordinate with Community Service/Charity Committee. Seek out Charitable/Community Partnerships.
- Research and organize new advertising methods to reach key target markets.
Project Management:
Building/Development Project Management:
- Build out and execute timelines as it pertains to Building and Development Sales Launches
- Organize Launch Assets with internal team & Coordinate with Vendors
- Coordinate with the internal team to ensure that samples are ordered if new materials are to be used.
- Discuss how to elevate building launch approaches.
- Coordinate with vendors organizing assets and timelines – assist in on-site meetings for measurements and installations.
Process Workflow Management:
- Ensure that tools like HubSpot and Asana are utilized to their full abilities.
- Ensure workflows are assigned to creative, sales, or others timely and accurate.
- Continuously improve process management to make internal tasks formulaic, effective, and efficient.
- Manage SharePoint to ensure that the most up-to-date files are uploaded, accurate, and filed correctly.
Advertising Campaign Management:
- Under the Sales & Marketing Manager’s advisory, book advertising placements as they pertain to strategy,
staying mindful of budget allocation.
- Ensure all assets are coordinated with advertisers in a timely manner.
- Report on the performance of campaigns to the Sales & Marketing Manager and other executives.
Content Production/Management:
- Content Concept/Storyboarding and design is the responsibility of the Creative Director
- Marketing Specialist is responsible for producing and editing footage and executing on Creative Directors vision
- Edit Pre-Roll Ads for Broadcast & Digital
- Produce/Edit other Video content as needed in coordination with Creative Director & Production Artist.
WordPress UX Management:
- Manage logelhomes.com website as it relates to UX and web developer relationships (WordPress).
- Execute Logel Home’s Leadership Team and Creative Directors vision on website evolution.
- Creative Briefs-Execute creation of concise & accurate creative briefs as it pertains to new projects, related to development, brand, and advertising
- Lo-fi content & photography-Create digital graphics and copywriting for Social Media platforms.
Other duties as assigned by the Sales & Marketing Manager
Skills & Abilities:
- Post-Secondary Education – Marketing Degree (B.Comm, B.Admin, or similar)
Experience
- 3+ years marketing experience including:
- Digital marketing (social media, Google Ads/Analytics, Wordpress, Hubspot, Geo-fencing).
- Product launches/events.
- Project management (concepts, brief, strategy, management, execution).
- A philosophy of strong customer service (B2C, B2B, internal) is an asset.
- Home building industry experience is considered an asset but not required.
- Proficiency in copywriting (adopting the tone of the company and learning how to replicate writing within established parameters for appropriate mediums).
Skills
- Proficient conflict resolution and customer service skills
- Ability to negotiate with clients, contractors and vendors
- Strong verbal, written and interpersonal communication skills with the ability to adjust communication style to various personality types.
- Proficient in Microsoft Office (Excel, Sharepoint, Word, Outlook, Teams)
- Wordpress, HubSpot, Asana, Canva, and any Adobe tools (Premier, InDesign) are considered an asset.
Abilities
- Ability to work in a team or independently
- Ability to consistently meet changing deadlines in a fast-paced environment
- Ability to troubleshoot and problem solve through issues
- Ability to work effectively in a multi-disciplinary team environment
- Strong ability to develop interpersonal relationships with internal staff and external trades/suppliers
This position requires travel to the various developments/construction sites approximately 25% of the time.
Our values and policies promote teamwork, innovation, long-term employment, and work-life balance. As a family oriented, community minded company Logel Homes offers comprehensive health and insurance benefits including flex days and flexible work schedules; Personal and Health spending Accounts; RRSP&TFSA; matching; team building and reward activities; career growth and advancement.
At Logel Homes, we value and celebrate diversity in all its forms. We believe that a diverse and inclusive workforce brings together unique perspectives, experiences, and talents, making us stronger as an organization.
We are committed to creating an environment where everyone feels welcomed, respected, and supported. We strive to build a diverse team that reflects the communities we serve and foster an inclusive culture that encourages collaboration, innovation, and growth.
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