Social Media Manager (13 month contract) | KEB-014

Social Media Manager (13 month contract) | KEB-014

ROLE SUMMARYThis is a fixed term contract of 13-14 months as our Social Media Manager. Working as a member of the Content team, the role contributes to developing the overall social strategy and leads the planning and execution of content plans for consumer-focused social media platforms. Specifically, this position is focused on growing and engaging an online community of connected advocates who enthusiastically and frequently share our stories within their communities. This includes managing the overall social content calendar for the Consumer/Leisure audience segment while developing and distributing content through active community management of Destination Toronto’s consumer-focused social platforms.



This also includes managing the ambassador program, and planning and delivering contributor activations on the platforms. This position will lead paid social planning and creative development for always-on content initiatives while collaborating with other teams on paid media campaign-related social activations across all markets. This position will leverage analytics to develop actionable reports and insights supporting organizational objectives. CORE RESPONSIBILITIESProgram:Assist the Senior Manager, Content with the development and presentation of social media strategy Co-manage (with Digital Content Specialist & Marketing Coordinator) user-generated assets, including sourcing, categorizing and managing permissionsIdentify trends and emerging social platformsSummarize insights and conversations and work closely with Senior Manager, Content on the creation of actionable reports in support of organization objectives,



to create testing scenarios and adapt forward planningAttend Destination Toronto stakeholder and member events/properties for the purpose of generating real-time social contentLiaise with contracted agencies and suppliers as requiredEnsure consistent and compelling execution of Toronto brand in all channelsCommunity Management:Build and maintain a robust social publishing calendarDiligently maintain the calendar on shared department platformDevelop content and publish to Destination Toronto platforms, aligned to calendar and supporting consumer-focused initiatives Research and source photography and manage rights for UGC content across platformsModerate and respond to user content and conversation within brand channels to drive engagementLeverage social listening to surface customer insights, identify influencer opportunities or measure/report on social program impactAmbassador Program:Identify, recruit and manage a local network of Toronto ambassadors for the purposes of social and content collaborations (ex. My Toronto,



Instagram takeovers, etc), including content planning, scheduling and reportingParticipate in social media ambassador editorial advisory group and implement strategic plans as neededPaid Social: In collaboration with media agency, develop and manage core paid social media plans in support of organization objectives for Consumer/Leisure segmentCollaborate with marketing leads in the planning of campaign-related paid social activity and integration within publishing calendarLead development of paid social creative for always-on program, collaborating with internal and external creative resources as appropriateKNOWLEDGEStrong understanding of all social media platforms Strong understanding of content marketing and social communicationsKnowledge of project management and planning Knowledge content and social performance measurement Knowledge of the visitor economy and tourism industry an assetKnowledge of the latest marketing and technology trends, with a focus on socialABILITIES, SKILLS AND COMPETENCIESExcellent ability to communicate Strong interpersonal skillsExcellent problem solving abilitiesSkilled writer and creative thinkerAbility to build and maintain strong working relationshipsAbility to evaluate and adjust tactics to effectively drive resultsInitiative and judgment required to manage and coordinate publishing activities and to provide advice to internal clientsAbility to juggle many projects simultaneouslyDemonstrated ability to work under pressure and meet tight deadlinesEDUCATIONUniversity degree in Marketing or another field directly related to the position, or an acceptable combination of education, training and experienceSome formal training in social media would be considered an assetLANGUAGEEnglish essential EXPERIENCEMinimum of 5 years of experience in social media (marketing, advertising, media relations or social media)Experience in contributing to the development and implementation of content marketing and social media plansExperience in social platforms and reporting toolsExperience in local tourism industry is an assetHow to ApplyPlease send your resume to [email protected] and clearly indicate the application is for the position of “Social Media Manager - Contract” in the subject line.



If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.ABOUT DESTINATION TORONTOToronto’s visitor economy is a vital economic engine for the city, generating $7 billion in visitor spending in 2023. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet,



visit and explore our city. Operating in partnership with the City of Toronto, the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sport, Destination Toronto markets and promotes the city to attract visitors and major meetings and events, and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.

The original job offer can be found in Kit Job:
https://www.kitjob.ca/job/90311869/social-media-manager-13-month-contract-keb-014-toronto/?utm_source=html