30 Jan
Motive
Toronto
Motive is a dynamic agency and creative collective operating at the speed of culture. We’re a collective of deep thinkers, creative makers, cultural connoisseurs, and executional aces. We create meaningful engagements between brands and their audiences, cultivating relationships that drive tangible results for our clients. And we do it with sharp strategy and powerful creative executed across all the media and touch-points key to our targets’ lives.
As pioneers in the area of content, digital engagement, and innovative experiential programs, and award winners for work in TV, event, digital and social,
Motive has created a culture where every individual is given an opportunity to stretch and flex their creative and executional muscles daily. We are a team of hard-working, fast-moving, energetic, passionate, driven, straight-talking creative thinkers. We like being challenged and we love the collaboration necessary to overcome the challenges and succeed.
If this sounds like a place you would thrive, let’s see if we can make something happen.
ACCOUNT DIRECTOR
THIS POSITION IS HYBRID, meaning you will be able to work from home and also have access to a working space to collaborate with coworkers and clients. At this time we are currently only interviewing candidates based in the greater Toronto area.
The Account Director is responsible for the management, growth, and overall health of key CPG client relationships. As a leader on the team, the Director coordinates the resources needed to ensure successful projects, builds strategic marketing plans, and aligns the expectations of clients with the execution of creative work. The Director works in tight collaboration with the agency’s internal studios (creative, strategy, digital, social, experiential, content) as well as with clients,
vendors and partner agencies.
At Motive a successful Account Director is an integral player and evangelist, ensuring that the work we deliver to our clients is of outstanding quality and results-driven.
Key Areas of Responsibility
- Manage and lead the agency’s day-to-day integrated marketing efforts with key CPG client relationships and accounts.
- Strategically advise clients and develop ideas and solutions that achieve business, marketing and engagement objectives.
- Working with strategy, translate client assignments into meaningful briefs for the creative teams and effectively balance dual expectations of clients and the agency.
- Promote the expansion of business with existing clients.
- Work with art directors, copywriters, developers and other internal teams to ideate and develop concepts for projects and accounts.
- Multi-task and get the work done effectively and efficiently—on time, within project budgets and exceeding expectations.
- Manage and execute a variety of work streams including traditional, digital, social, experiential and promotional projects, including creation of timelines, teams and budgets. This role both leads the work, and participates in the work in a hands-on fashion.
- Effectively manage, coach and support the work of direct team members assigned to client projects; ensuring excellence in execution.
- Effectively and regularly communicate with internal team members and clients.
- Ensure all projects remain within outlined and agreed to budget parameters.
- Participate in and/or lead big idea thinking sessions for the agency.
- Acquire in-depth knowledge of, and be conversant in, assigned client’s business, products,
industry and competitive landscape.
- Effectively present strategic and creative platforms to internal and external audiences.
Candidate Requirements
- A minimum of 7-10 years of integrated advertising agency experience managing traditional, TVC, digital, social, retail, content, experiential and promotional projects.
- Experience working on CPG accounts required. Beverages a plus.
- Experience managing and mentoring a team.
- Experience creating and managing budgets for projects covering all of the above.
- Experience with marketing and advertising in Canadian markets.
- Passion for the business.
- A natural proclivity to build and nourish key client relationships.
- A strong ‘self-starter’ mentality and sense of responsibility.
- A willingness to still "do" the work, not just observe.
- A positive, upbeat attitude!
- Desire to do the best work of your career.
Motive is an equal opportunity employer! We believe that a diverse team makes us stronger and smarter.
Motive recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We offer an inspiring working environment and great benefits, including health, dental, vision, RRSP, unlimited flex time off, and more. The starting salary for this position is between $110,000 and $145,000 CAD annually, based on experience.
Motive has a clear vision: to be a creative leader where a diverse mix of talented people want to come, to stay and do their best work. We know our company succeeds only through the hard work and dedication of our passionate and creative employees.
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