01 Feb
BC Public Service Agency
Vancouver
Posting Title
COMM O 24R - Specialist, Creative
Position Classification
Communications Officer R24
Union
GEU
Work Options
Hybrid
Location
Vancouver, BC V6B 0N8 CA (Primary)
Salary Range
$76,071.18 - $86,658.48 annually
Close Date
2/18/2025
Job Type
Regular Full Time
Temporary End Date
Ministry/Organization
BC Public Service -> Destination BC Corp.
Ministry Branch / Division
TACS / Destination BC
Job Summary
Position: Specialist, Creative
Classification: CO24
Salary: $76,071.18 - $86,658.48
Status: Regular, Full Time
Location: Vancouver, BC
Work Option: Hybrid
Flexible work options are available,
subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.
Closing Date: February 18, 2025 at 9AM
Position #: 0143389, 00143390, 00143391
Competition #: DBC 2025-03
***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***
If you are interested and you meet the selection criteria, please respond to this link with your CV prior to 9AM February 18, 2025.
You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established
Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing,
and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development,
industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcomes applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is a leading priority for our organization,
and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.
For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact [email protected]. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email:
[email protected] or by phone: (phone hidden).
PURPOSE OF POSITION
Reporting to the Manager, Brand Storytelling, the Specialist, Creative ensures that Destination BC’s visual and narrative storytelling maintains consistency and authenticity across all consumer touchpoints and formats, including photography, video, and the written word.
They manage the creative development process with Destination BC’s agencies, ensuring the creative execution of brand marketing initiatives across various formats and channels aligns with the broader brand strategies and brand identities of the Super, Natural British Columbia family of brands.
The Specialist, Creative collaborates with Specialists, Integrated Marketing, Specialists, Brand Strategy and Planning,
and other members of the Brand Storytelling team to brief agencies, develop brand narratives and content strategies, oversee creative asset development, and support the creative vision for Destination BC’s family of brands. They brief the Manager, Creative Production for the creation of additional creative assets that are commissioned directly by Destination BC, without agency support.
As a guardian of Destination BC’s narrative framework and creative expression, the Specialist, Creative works closely with external creative agencies, internal teams, and other stakeholders to ensure that all creative outputs align with Destination BC’s brand strategies and the organization’s high standards.
They contribute to the creative asset planning process and ensure that the content delivered supports integrated marketing efforts and owned-channel needs. They oversee the production of creative assets that deliver on brand plans.
The Specialist, Creative works in a fast-paced environment with tight deadlines and budgets. They establish and maintain strong professional working relationships with Destination BC colleagues as well as representatives in Destination BC’s overseas offices as required. They develop and maintain relationships with contractors, marketing and technology agencies, and tourism industry stakeholders. They manage multiple projects in collaboration with a variety of stakeholders and interact professionally with officials at Destination British Columbia, Destination Canada, other tourism organizations, agencies, the Ministry of Jobs,
Tourism and Skills Training, and related public and private sector agencies.
SPECIFIC ACCOUNTABILITIES
- Manage the day-to-day creative development process with Destination BC’s creative agencies, ensuring creative work aligns with brand strategy and campaign objectives;
- Work closely with the Manager, Brand Storytelling, to develop content strategies and creative briefs and provide direction to creative agencies, ensuring that all briefs clearly outline the goals, messaging, and creative requirements for projects;
- Oversee the development of creative assets across various channels and format, including digital, paid social, and traditional media, ensuring alignment with the Super, Natural British Columbia family of brands voice and visual identities;
- Collaborate with the Creative Production team to ensure that all Destination BC-produced creative materials are executed according to the production brief, including video editing, design work, and asset development;
- Provide feedback and guidance to creative agencies and partners to ensure high-quality outputs that align with Destination BC’s brand and marketing strategies;
- Support the planning and execution of photo and video shoots, working closely with photographers, videographers, and production teams to ensure creative consistency across all deliverables;
- Contribute to the management of the global editorial calendar by coordinating with internal teams and external partners to deliver creative content in a timely manner;
- Act as a creative liaison between the Brand Storytelling team, the Integrated Marketing team, and external agencies, ensuring a cohesive approach to creative development;
- Ensure that all creative work adheres to brand standards and guidelines, and that it reflects the diversity and authenticity of British Columbia;
- Assist in managing relationships with creative agencies, vendors, and external partners to facilitate the timely and successful delivery of creative projects;
- Provides creative input for various marketing campaigns, working closely with other teams to ensure brand alignment across all channels;
- Other related duties as assigned.
JOB REQUIREMENTS
- University degree or diploma in design, marketing, advertising, or a related field, or an equivalent combination of education and experience.
- Minimum three years’ experience managing creative development projects in an agency or corporate environment, including experience with creative briefing, feedback, and project management.
- Experience working with external creative agencies and managing the development of creative assets across multiple channels (e.g., social media, digital, video, print).
- Strong understanding of brand strategy and visual storytelling across consumer touchpoints.
- Demonstrated ability to manage multiple projects with competing deadlines in a fast-paced environment.
- Excellent communication and collaboration skills, with a proven ability to work cross-functionally with internal teams and external partners.
- Ability to provide constructive feedback to creative agencies and internal teams, ensuring high-quality, on-brand creative outputs.
- Knowledge of photography and video production processes, including experience working with creative teams on shoots.
- Strong organizational skills and attention to detail.
- Knowledge of integrated marketing strategies and their application in creative development is an asset.
- Preference for candidates with tangible experience in visual and narrative storytelling, with a keen interest in crafting compelling brand narratives that resonate with diverse audiences.
- Familiarity with the tourism industry, destination marketing, or related sectors is an asset.
- Preference for candidates with previous experience working in cross-functional teams, particularly within a marketing or branding context.
COMPETENCIES
- Innovation indicates an effort to improve performance by doing or promoting new things, such as introducing a previously unknown or untried solution or procedure to the specific area or organization.
- Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
- Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates a Results Orientation.
- Problem Solving / Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes and generate solutions.
- Planning, Organizing and Coordinating involves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organization's mandate.
- Relationship Building is working to build or maintain ethical relationships or networks or contacts with people who are, or may be, potentially helpful in achieving work-related goals and establishing advantages. These people may include customers, clients, counterparts, colleagues, etc.
INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES
- Self-discovery and awareness means understanding one's thoughts, feelings, values and background and how they impact the success of the interaction and relationship, or how they may influence one's work. It is recognizing one's own biases by tracing them to their origins, through reflection and by noticing one's own behaviour-and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.
- Sustained learning and development means continually increasing your ability to build and maintain respectful and effective relationships with Indigenous peoples. Central to this competency is appreciating that there are many other cultural understandings of knowledge and ways of working that have legitimacy and deserve respect-and therefore require our continual learning and development, including direct exposure to cultural and community ways. It includes an eagerness to continually reflect upon and assess your own level of cultural agility and competence, self-awareness and expertise. It means being willing to learn in new and different ways and appreciating how diverse ways of thinking and acting can ensure the success of the BC Public Service in supporting Indigenous self-determination.
- Cultural agility is the ability to work respectfully, knowledgeably and effectively with Indigenous people. It is noticing and readily adapting to cultural uniqueness in order to create a sense of safety for all. It is openness to unfamiliar experiences, transforming feelings of nervousness or anxiety into curiosity and appreciation. It is examining one's own culture and worldview and the culture of the BC Public Service, and to notice their commonalities and distinctions with Indigenous cultures and worldviews. It is recognition of the ways that personal and professional values may conflict or align with those of Indigenous people. It is the capacity to relate to or allow for differing cultural perspectives and being willing to experience a personal shift in perspective.
- Change leadership is championing the achievement of intended, real change that meets the enduring vision of Indigenous self-determination in British Columbia. It involves collaboratively developing and implementing ideas to achieve positive change from anywhere in the BC Public Service. The change leader learns from other leaders and elders, models the vision and encourages members of the public service to commit to and champion the vision. The change leader inspires others into new ways of thinking and doing business. The change leader routinely energizes the change process and removes barriers to change.
ORGANIZATION CHART
Vice-President, Global Marketing
Director, Global Creative
Manager, Brand Storytelling
Specialist, Creative (x3)
FTE (x2)
HOW TO APPLY & APPLICATION REQUIREMENTS:
To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.
A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.
As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.
Please allot approximately 30 minutes to complete the application.
Only applications submitted using the online application portal will be accepted.
DO NOT submit your application for this position through the BC Government Hiring Centre website. Applications submitted through the BC Government Hiring Centre will not be considered.
Job Category
Communications
How to apply to this job
If you are interested and you meet the selection criteria, please respond to this link with your CV prior to 9AM February 18, 2025.
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