05 Feb
World Education Services
Old Toronto
Title: Sr. Manager, Web & Digital Strategy Department: Enterprise Communications Reporting to: Director of Enterprise Communications Type: Full Time Location: Remote - Canada (Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia or willing to relocate) Compensation: $110K - $116K CAD
Who We Are:
World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals.
Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change. Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at www.WES.org.
About the Opportunity:
This role is responsible for the maintenance and improvement of the WES.org WordPress site, including development and implementation of a content strategy that addresses user, business, and cross-organizational communications priorities. The Senior Manager also oversees SEO for WES.org, regularly drawing insights from analytics tools to inform the content strategy.
This is a role best suited to a proactive self-starter who enjoys collaborating in a matrixed organization and possesses excellent time management and project management skills.
What You’ll Do:
- Build a website content strategy and manage a consolidated editorial calendar that incorporates and balances the communications and marketing needs of diverse internal constituencies and captivates equally diverse external audiences.
- Oversee SEO and Google Analytics, continuously sharing findings with relevant stakeholders across WES and using them to refine the content strategy in real-time.
- Collaborate to ensure timely translation of all new content into French.
- Ensure full and ongoing compliance with WCAG and ADA standards.
- Be a trusted communications advisor across all departments and on all levels of the organization
- actively seek deep understanding of requests and the business goals that drive them
- offer expertise on current best practices for content strategy, communications platforms and services, and our website framed in context appropriate for the stakeholders
- identify contradictions, resolve problems, and communicate plans and expectations effectively
- Recommend improvements to the WES.org architecture and overall design and U/X, in alignment with our e-commerce needs and broader organizational objectives.
- Manage cross-functional relationships with internal stakeholders, outside agencies, and vendors for complex web development projects.
- Collaborate with communications colleagues to translate complex projects to accessible digital content; advise and enable appropriately.
Your Experience:
The ideal candidate will have:
Required
- Extensive technical expertise with:
- website design,
development, and maintenance
- third-party platforms and integrated marketing technologies
- content and account marketing and communications best practices
- WordPress
- 7-10 years’ work experience in communication and marketing with outstanding writing and editing skills.
- High emotional intelligence and demonstrated success navigating complex business issues and technical environments.
- Strong understanding of Web analytics and traffic optimization including Google Analytics, SEO, Social Media, and emergent AI factors, and proven ability to translate data and trends into actionable, brand-building improvements.
- Ability to synthesize and present complex information
- Exceptional attention to detail and organization
- Proficient and enthusiastic in use of creative and project management tools to support website updates and maintenance.
- Strong problem-solving skills
- Demonstrated ability to successfully lead complex projects, prioritize among competing tasks, harmonize the needs of a range of internal clients, and proactively communicate status updates to colleagues.
- A proven ability to communicate complex ideas to organizational leaders and external stakeholders
- Preferred
- Functionally bilingual in French and English
- Knowledge of international higher education, and issues related to global mobility and economic inclusion of immigrants.
What We Offer:
Joining our team at WES means embarking on a purpose-driven career with a global impact, where you contribute daily to making a tangible difference in the lives of people worldwide.
You'll thrive in an employee-centric environment, with access to learning opportunities, pathways for personal and professional development, and recognition of your achievements. Our inclusive, mission-driven culture values employees and focuses on investing in our people through our culture, people framework, and programming while offering the flexibility of remote work options.
- Work-Life Harmony: We believe that success is all about maintaining balance. Enjoy the freedom of remote work and flexible scheduling, paired with generous time-off policies designed to assist you in maintaining a healthy equilibrium between your personal and professional commitments. Our comprehensive wellness programs and work environment are focused on fostering your well-being.
- Rewards and Recognition:
Your dedication and achievements are the cornerstone of our success. We recognize the importance of valuing your hard work which is why we offer competitive compensation, comprehensive benefits, and tangible rewards to celebrate your contributions.
- Professional Growth and Development: We are committed to nurturing growth within our team, recognizing that growth is essential to providing opportunities for career advancement and ongoing professional development. To prioritize your learning and success, we invest in comprehensive training programs and offer tuition reimbursement opportunities. We promote a culture of continuous learning that empowers you to thrive and evolve in your career.
- Innovation and Impact:
Engage in work that directly transforms lives and empowers individuals and communities by expanding access to global educational and professional pathways. Join us in fostering a culture that values innovation, embraces new approaches, and leverages transformation to implement and drive impactful change.
- Community and Connection: Our team is made up of individuals from different cultures and backgrounds who have varying perspectives and ideas. Our diverse workforce reflects the global community we serve, and we take pride in it. We are committed to fostering a workplace where everyone feels valued, respected, and included.
Experience the power of connection by participating in a range of activities, including employee-led resource groups, town halls, collaborative team events, meaningful volunteer opportunities, and initiatives that promote equity, celebrate diversity, and cultivate a strong sense of belonging within our organization.
Values:
- Opportunity - We open doors so people can build better futures.
- Inclusion - We become stronger, more creative, and more resilient when we embrace diversity.
- Equity - We uphold fairness and justice in our work and actions.
- Enterprising - We are resourceful, inventive, and driven.
- Expertise - We challenge ourselves to be the best at what we do.
Inclusive Recruitment Process:
We welcome all applicants, irrespective of their experience perfectly fitting the job description, as we value diverse and innovative viewpoints. At our organization, individuals who thrive in a culture of continuous learning and inclusive teamwork excel. We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of all backgrounds and perspectives to apply.
Our Commitment:
At World Education Services, we're committed to fostering an inclusive workplace that reflects the rich tapestry of our communities, both in the US and Canada. This commitment is underscored by our unwavering dedication to providing equal opportunities to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. This commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits. We comply with all applicable federal, state, and local anti-discrimination laws. For us, diversity goes beyond compliance – it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reach their full potential.
If you require assistance and/or accommodation at any point during the recruitment process, please contact us at [email protected], we're here to support you. Our Talent Acquisition team is happy to work with you to find solutions that meet your needs.
For more information about WES, please visit our website at www.WES.org.
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