11 Feb
ivy group
Vancouver
Marketing and Communications LeadThe OrganizationBe the Change Group is a dynamic company committed to creating change in the communities that their clients serve. The founders knew that if they brought academics and creatives under one roof, compassionate, evidence-based, and multi-faceted solutions would be possible. Be the Change Group operates in a fast-paced, fun, agency-like environment and collaborates with a diverse array of clients, including global health organizations, governments, public health organizations, and foundations, and community.The PositionThe Marketing and Communications Lead is an experienced, client-facing role that combines strategic leadership with hands-on execution.
This position is responsible for spearheading Be the Change Group’s marketing and communications strategy, overseeing client campaigns, and managing internal and external communications initiatives. The role requires a versatile professional who can seamlessly integrate strategic thinking, marketing savvy, and content creation to elevate Be the Change Group’s reputation and drive measurable results for clients.Key ResponsibilitiesInternal Communications and Brand ManagementDevelop and lead Be the Change Group’s marketing and communications strategy.Oversee alignment across all Be the Change Group-owned channels, including social media, the website, newsletters, and impact reports.Plan, write, and publish compelling content for case studies, news stories, newsletters, and project pages.Set, monitor, and report on KPIs and metrics for Be the Change Group’s communications channels, presenting insights to leadership quarterly.Manage Be the Change Group’s social media strategy, including planning, posting, monitoring, and trend reporting.Identify and pursue opportunities for awards submissions,
collaborating with the Culture Lead to ensure alignment with Be the Change Group’s values.Client-Facing Campaign Strategy and ExecutionLead the creation and execution of campaign strategies, including copywriting, editing, and communications planning.Guide campaign deployment and evaluation, ensuring deliverables align with client goals and expectations.Oversee analytics dashboards and provide evaluation reports for client campaigns.Collaborate with clients on brand launches, initiative rollouts, website development, and multimedia campaigns.Support project managers in developing media buy plans and executing campaign rollouts.Develop client-facing communications initiatives, providing strategic guidance and execution.Content Creation and SupportWrite and edit engaging content for client projects, including web copy, short animations, campaigns,
and brand identity materials.Research and create content that enhances client marketing strategies and communications.Prepare client reports and presentations showcasing outcomes and recommendations.Track and evaluate client campaign performance to provide actionable insights and analyses.Leading TeamLead and support Be the Change Group’s communications team, including task allocation and contractor recruitment.Lead cross-functional collaboration to integrate communications seamlessly into Be the Change Group workflows.Ensure Be the Change Group maintains a high standard of execution and consistency across all communications efforts.Core CompetenciesStrategic thinking with a proven ability to develop and execute comprehensive marketing and communications strategies.Exceptional writing, editing,
and storytelling skills tailored to diverse audiences and platforms.Strong analytical skills to set, monitor, and evaluate KPIs for campaigns and internal communications.Ability to lead, inspire, and mentor a team, with experience aligning cross-functional teams and contractors.Client-facing expertise to lead impactful campaigns and deliver high-quality results.High digital literacy, including experience with social media, digital ad platforms, and analytics tools.Ideal ProfileThe ideal candidate is a resilient, adaptable professional with:Demonstrated experience in marketing and communications, preferably in an agency environment.A track record of success leading diverse, high-impact campaigns.The ability to manage multiple projects and wear the many hats required in a MarCom role.Extensive campaign experience,
with a strong focus on digital platforms.A collaborative approach and low-ego and fun attitude, fostering trust and cohesion within teams.Expertise in creating and managing communications plans and producing high-quality content.Compensation and BenefitsThe Marketing and Communications Lead role offers a base salary of $80,000 to $90,000, with potential for additional benefits and rewards. This range is based on market benchmarks and may vary depending on the candidate’s knowledge, skills, and experience.Benefits include:Flexible working hoursSubsidized permanent parking spots (Depending on availability)A flexible health and wellness spending accountAn annual professional development fundMinimum 3-week annual vacationAdditional gifted time off between Christmas and New year’s and no working on your birthdayBonus structure and pay band transparencyTop-up for parental and maternity leaveDiversity,
Equity, and InclusionBe the Change Group is certified BCorp, committed to fostering a diverse, equitable, and inclusive work environment. All qualified applicants will receive consideration for employment regardless of age, ethnicity, gender identity or expression, language, national or Indigenous origin, family or marital status, physical and mental ability, political affiliation, race, religion, sexual orientation, or socio-economic status.
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